Hashtag-Inspired Beauty Products From NYX Professional Makeup

Hashtags are more than just a way to connect photos, comments, and trends on social media—they’re a way to share experiences and express ourselves from within our individual networks of friends and followers worldwide. So, what happens when this form of self expression crosses paths with the OG form of self expression (makeup, duh!)? You get a variety of different hashtag-inspired beauty products that can help you take your use of hashtags to the next level. Keep reading for four must-try hashtag-inspired beauty products that can help you achieve a #NoFilter look, share your #LOTD, and more.

NYX PROFESSIONAL MAKEUP #NOFILTER BLURRING PRIMER

Inspired by one of social media’s most popular hashtags, the #NOFILTER Blurring Primer from NYX Professional Makeup is an ultra lightweight makeup primer that can help prep your skin for flawless-looking, selfie-worthy makeup application. Apply the creamy makeup primer after moisturizer and spf and before concealer and foundation for the ultimate “no filter” filter.

NYX Professional Makeup #NOFILTER Blurring Primer, $15 MSRP

NYX PROFESSIONAL MAKEUP #THISISEVERYTHING LIP BALM

Give your lips a kissable touch with NYX Professional Makeup #THISISEVERYTHING Lip Balm. With a hashtag-inspired name and a vanilla-cherry blossom scent, the nourishing, non-greasy formula really is everything (insert praise hands emoji here). Upon application, lips can feel softer, smoother, and more luscious-looking.

NYX Professional Makeup #THISISEVERYTHING Lip Balm, $5 MSRP

NYX PROFESSIONAL MAKEUP #LOTD LIP OF THE DAY LIQUID LIP LINER

It’s no secret that the world of social media loves their “of the day” hashtags—from #MOTD (makeup of the day) to #NOTD (nails of the day) to #OOTD (outfit of the day), we can share our most favorite looks and obsess over shades, formulas, and street style with social media lovers alike. Inspired by this hashtag trend, NYX Professional Makeup created #LOTD Lip of The Day Liquid Liner—a liquid lip liner that brings the party to your pout with fun and funky shades like “Enchanted” (forest green), “Heatwave” (ruby red), and “Sunlit” (shimmery gold).

NYX Professional Makeup #LOTD Lip Of The Day Liquid Lip Liner, $7 MSRP

NYX PROFESSIONAL MAKEUP #NOFILTER FINISHING POWDER

Think you don’t need a finishing powder in your beauty routine? Think again! Finishing powders—which are often used after your setting powder to add finishing touches to a flawless makeup look—can help blur your imperfections and top your complexion off with a sheet tint. One of our favorite—read: go-to—finishing powders to achieve a “no filter” look is NYX Professional Makeup’s #NOFILTER Finishing Powder. With fifteen shades to choose from, this drugstore finishing powder can blur imperfections and help create that perfect-looking “no filter” filter IRL.

NYX Professional Makeup #NOFILTER Finishing Powder, $12 MSRP