The Haircare Brand That’s All About Creating a Skincare Routine for Your Scalp

For the person who hasn't done any kind of scalp care in the past, what would you recommend starting off with, and what should they expect?

I always say that prioritizing the health of your scalp is the first step to really getting your hair to thrive. To get started, incorporate a weekly scalp treatment into your hair routine, such as our Scalp Detox Oil. It’s a gentle pre-cleanse treatment that breaks down oil and removes product buildup from the scalp. Using a weekly treatment like this will ensure that your scalp microbiome stays balanced while preparing the hair follicles for healthy growth. 

From there, always make sure to use a sulfate and silicone-free shampoo, and always double-cleanse the scalp. After each wash, follow up with a hydrating serum to soothe the scalp and balance the microbiome. I recommend our Cold Processed® Stem Cell Serum; it's formulated with 2% apple stem cells, which are clinically proven to promote healthy growth, and aloe vera, which works to nourish and soothe the scalp while adding moisture. 

If I could recommend a third must-try product, it has to be our Scalp Renew treatment. Scalp Renew is a chemical exfoliant and contains salicylic acid which works to gently remove dead skin cells, and peppermint oil to stimulate blood flow to the hair follicle. Just like a chemical exfoliant for the skin, this helps keep the scalp healthy and rejuvenated so the hair has the best environment to grow. 

It appears like more people and brands are starting to realize the importance of scalp care, but as someone who’s always prioritized that, what do you expect the future of scalp care to look like?

It's so exciting to see that scalp care is emerging into its own category. Previously, there was so little education in the area and people weren’t able to identify what scalp issues they had — it was just a one-stop-shop. Historically, we have seen a one-size-fits-all solution; if you see flakes, you must need a dandruff shampoo, but the reality is there are many different things it could be. As the education and awareness surrounding scalp health continues to grow, we predict a shift away from this as customers become more knowledgeable about scalp care solutions that fit their individual needs.