Personalized Skin Care: 5 Products You're (Personally) Going to Love

When we think of personalized beauty products, we picture the collection of mood changing nail polishes and lipsticks we used to play with as kids growing up in the 90s. Though the magic of these mood-based products has since been slightly spoiled for us—we now know that they actually change based on your body’s chemistry, not whether or not you were mad at your parents or in love with the cute boy on the bus—color changing lip balm and its fellow personalized beauty product counterparts still make our beauty-obsessed hearts flutter with child-like excitement.

From customized foundation adjusting drops and multi-masking, to a lip balm that reacts to your personal lip chemistry and a line of apothecary-inspired skin care formulas, the world of personalized beauty has since expanded its offerings and it’s just as fun as we remember. Below, we share a roundup of our favorite personalized skin care and beauty products from the L’Oreal portfolio of brands—some of which are sure to send you into a cloud of nostalgia.  

Even with a seemingly endless range of “skin-tone” matching shades available, sometimes even your most favorite foundation can fall into the category of “almost right” rather than “match made in heaven.” This is especially true as the seasons change, when our go-to winter foundation doesn’t quite go with our summer glow. Instead of running out to buy a new foundation to use for a few months, stick to your fave thanks to The Body Shop’s Shade Adjusting Drops. These drops—which come in lightening and darkening options—can transform your “almost right” shade into one that is perfectly adjusted to your skin tone.

As a nod to its apothecary beginnings—when customers could stop by the New York City Flagship store to pick up their hand-crafted, custom-blended formulas—Kiehl’s has recently introduced a new personalized service, complete with a customized just-for-you product: Apothecary Preparations. This September, select Kiehl’s locations nationwide will be offering complimentary consultations with a Kiehl’s expert, where you will be asked a series of questions to assess your personal skin situation. Once you’ve gone through the dermatologist-inspired skin atlas and decided upon your top two concerns, the expert will select which of the five highly potent Targeted Complexes you should blend with the line’s Skin Strengthening Concentrate base. If you can’t wait until September—we don’t blame you!—and have plan to be in New York City this summer, you can visit the brand’s flagship store at 103 Third Avenue New York, NY and have a Kiehl’s expert formulate your customized product as early as today. Want to know more about Kiehl’s Apothecary Preparations? Our Editor in Chief received a sneak peek of the new service and shared her experience—and customized formula!

Like our favorite mood lipsticks of the 90s, Maybelline’s all-new Pink Glow Balm uses a similar method to personalize your pout in shades of pink. So, how exactly does it work, you ask? pH pigments work to adapt to your personal lip chemistry, leaving you with a pink hue that is completely customized to you. On top of that, the balm itself is seriously hydrating, giving you not only a perfectly pink pout but also one that is smooth, soft, and moisturized.

We admit, self tanners can be a bit daunting—especially if you are scarred from past run-ins with streaky and blotchy hues of orange. But what if we told you that you could self tan your face with the control of the pigment and without the commitment? You can. The Body Shop’s Honey Bronze Drops of Sun allows you to customize and personalize your self tanner through a serum-like formula that can be mixed into your foundation, BB cream, or moisturizer for a flawless and buildable self tan that rinses off with a little soap and water at the end of the day. Perfect for beach makeup, or adding a little extra color to your complexion, Honey Bronze Drops of Sun can give you a natural summer glow—without the streaks or the sun. 

In case you missed it: Multi-masking is a technique used to target certain facial zones for a more effective—and personalized—masking experience. Perfect for those with combination skin, multi masking allows you to use specific facial mask formulas on the different areas of your face. With L’Oréal Paris’ new line of Pure Clay Masks, you can do just that. Formulated with soothing eucalyptus and three penetrating clays, you can keep your skin clear—and be on shine control patrol—with the Purify & Mattify Treatment Mask, give skin a deep cleanse and brighten lackluster areas with the charcoal and clay infused Detox & Brighten Treatment Mask, and smooth and refine rough surfaces with a combined formula infused with red algae, volcanic rock, and the line’s signature three clays with the Exfoliate & Refining Treatment. Use all three, two, or just one of the Pure Clay Masks for a personalized masking experience that’s fit for your skin’s needs.