Every winter, I know it’s only a matter of time before my dry, chapped lips start to crack and peel to the point of bleeding. Over the years I’ve tried it all — including covering my lips from the harsh wind with a scarf, layering on tons of nourishing lip balms and scrubbing the dead skin away in hopes that new lips would be found underneath — but nothing worked. Until, on a whim, I picked up a tube of the Maybelline New York Baby Lips Moisturizing Lip Balm using the change I had in my purse. I scrounged together the $2.98 I needed to purchase this balm. I was doubtful that I could get kissable lips for less than $5 when I had tried even some of the most expensive lip treatments, but my doubts instantly washed away.