Let's shift the dialogue about stretch marks. Here, we'll start — let's embrace them. Stretch marks are something lots of people have, to different extents, and are just part of the changes our bodies go through. They're not usually talked about, but they're totally normal. We know for some people this is easier said than done, especially if these marks are a point of insecurity for you. We wanted to do some investigating so you (and others) can develop a greater level of understanding and acceptance around stretch marks. Discover the meaning of stretch marks, what causes them, and what can be done to diminish them if you choose.What Are Stretch Marks? Stretch marks, otherwise known as striae, are a form of scarring that manifests as indented streaks on the skin. They are typically red, purple, pink, or dark brown in their early stages, and may even be itchy and raised. As time passes, the color of the scars will fade and become lighter. The American Academy of Dermatology (AAD)  states that these marks usually appear on the abdomen, hips, buttocks, and thighs, and are generally not painful.  What Causes Stretch Marks?Stretch marks develop when the skin stretches or shrinks at a fast rate. This sudden change causes collagen and elastin (fibers that support our skin's elasticity) to rupture. During the healing process, scars may appear in the form of stretch marks. Stretch marks can occur on any part of the body, but they are most common on the abdomen, breasts, and thighs. They can be permanent or they may go away after a while.Who Can Get Stretch Marks?To sum up, the Mayo Clinic, states that stretch marks can affect any individual. Some risk factors that may contribute to the formation of stretch marks include pregnancy, a history of stretch marks in the family, and extreme changes in weight.  Can You Prevent Stretch Marks?Because the cause of stretch marks differs on a case-to-case basis, there isn't a foolproof way to prevent them from happening. If you have a family history of stretch marks, you may be predisposed to them. However, if you don't already have stretch marks, it is recommended to maintain a healthy diet and exercise regularly to avoid sharp changes in your body weight. Make sure to stay hydrated inside and out by drinking plenty of fluids and moisturizing your skin. If you are pregnant and worried about developing stretch marks, speak with your doctor to see what steps you can take.  Can You Get Rid of Stretch Marks?No over-the-counter (OTC) medication exists that can erase stretch marks. However, they can become less visible with time. To hide them, consider using a body makeup or tinted moisturizer. Celebrate them with Celebration Body Foundation Illumination this transfer-resistant body makeup helps to camouflage stretch marks, veins, scars, age spots, birthmarks, and bruises. It is also incredibly long-lasting, providing up to 24 hour coverage without budging and a formula your skin will love. Start by applying one layer of the product and then use a loose setting powder,IT Cosmetics Bye Bye Pores Poreless Finishing Powder to make sure it stays put. Add as many layers of makeup as you need to conceal the marks.     Photo: Shutterstock, Design: Hannah Packer Read More: A Dermatologist Shares Postpartum Skincare Tips All New Moms Need to HearSkin Discoloration 101: What Is Melasma?Should You Use Body Oil to Help With Stretch Marks? We Asked a Dermatologist  
