It’s fair to assume that most guys don’t really spend all too much time on their skin care. Notice that we didn’t say ALL guys (we’re not trying to point the finger here, fellas), but let’s face it: These days, you don’t really find many men that are super jazzed about taking care of their skin with a daily regimen. In fact, in the case of most men I know—from my Dad to old friends—it’s unlikely that basic skin care—think: cleansing and moisturizing—is even top of mind. The reason for this may not be due to a lack of interest in achieving better skin, but rather a lack of knowledge on where to start. Good news, guys. Ahead, we’re sharing a straightforward, 4-step skin routine that’s easy to follow and covers all the basics. Read on to discover how to get the best skin of your life.  1. CLEANSEThe first step of every skin care routine should be cleansing thoroughly yet gently. This ritual—morning and night—helps remove dirt, debris, and pollution from the surface of your skin. (Think of it this way: Any time you brush your teeth, reach for the face wash immediately after.) But don’t just splash a little soap and water on your complexion and call it quits. Instead, reach for a gentle cleanser—like Baxter of California Daily Face Wash—that won’t strip your skin of its vital moisture.2. EXFOLIATEExfoliating is important for all skin because it helps slough away dead skin cell buildup on skin’s surface that can make your complexion look dull. Exfoliation can also help soften skin for a smoother, closer shave. Hear that, guys? Try Kiehl’s Facial Fuel Energizing Scrub. The brand recommends using the scrub 2-3 times weekly. The jury’s still out amongst derms on how often one should exfoliate, so stick to a schedule that works for you and your skin’s tolerance levels.3. MOISTURIZEAfter cleansing and exfoliating, you’ll have to hydrate your skin with a moisturizer. It’s the single easiest way to avoid dryness and skin flaking. After cleansing, apply a thin layer of moisturizer—like L’Oreal Paris Men Expert Hydra Energetic Anti-Fatigue 24HR Moisturizer—to your entire face. After a shower, moisturize your body while it’s still slightly damp with a body lotion. Borrow a handful of your girlfriend’s body lotion or reach for your own formula. The Body Shop Shea Body Butter is rich and creamy, helping to condition, soften, and smooth skin.4. PROTECTYou’ve made it to the home stretch! Top off all your hard work with an application of sunscreen. All skin should don broad-spectrum SPF 15 or higher daily to protect against harmful UV rays that can cause premature skin aging and even some cancers. Before going outside, apply SkinCeuticals Sheer Physical UV Defense SPF 50 over all exposed areas of skin—even if it’s cloudy! Make sure to reapply at least every two hours or sooner if you’re sweating and/or swimming.  See, not too bad right?
